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Insights on how businesses get discovered and recommended in ChatGPT and AI search.

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The Weekly Firehose: #29 Citation Count Is Not Citation Authority

Sep 8, 2026

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3 min read

The Weekly Firehose: #29 Citation Count Is Not Citation Authority

AI answers can surface manufactured pages, weak sources, and inaccurate attribution. Here is what to measure instead.

Monica Tomasso

Sep 1, 2026

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5 min read

The Weekly Firehose #28

AI Visibility Is Becoming a Distributed Authority Problem

Monica Tomasso

Aug 25, 2026

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9 min read

The Weekly Firehose #27

Reddit just lost 86% of its ChatGPT citations overnight. Your strategy has the same vulnerability

Monica Tomasso

AEO

Aug 19, 2026

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8 min read

The Weekly Firehose #26

LLM-referred buyers close deals at 3.5x the rate. Here is what that means for your pipeline

Monica Tomasso

AEO

Aug 11, 2026

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7 min read

The Weekly Fire Hose #25

Bots now outnumber humans on your website. Are you building for the right audience?

Monica Tomasso

AEO

Aug 4, 2026

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8 min read

The Weekly Firehose #24

AI knows your brand. It just never mentions you when buyers ask.

Monica Tomasso

AEO

Jul 28, 2026

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6 min read

The Weekly Firehose #23

ChatGPT sends you 92% of AI traffic, then dumps 1 in 3 visitors on your search bar

Monica Tomasso

AEO

Jul 14, 2026

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5 min read

The Weekly Firehose #22

The AI traffic map got rewritten. Claude grew 64x. Most brands haven't noticed.

Monica Tomasso

AEO

Jul 7, 2026

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4 min read

The Weekly Firehose #20

Welcome back. This week, the data on AI visibility is harder to ignore than ever: ChatGPT's reasoning modes behave like entirely different search engines, citation share is becoming a real competitive metric, and the brands winning AI recommendations are the ones who treated entity-building as infrastructure, not an afterthought. Let's dig in.

Monica Tomasso

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