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Insights on how businesses get discovered and recommended in ChatGPT and AI search.

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Stay updated with our weekly insights on AI visibility and search

The Weekly Firehose #36: Your Customer Sent Someone Else to Read Your Website

Oct 28, 2026

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3 min read

The Weekly Firehose #36: Your Customer Sent Someone Else to Read Your Website

Publishers are building for readers’ AI assistants. What could that mean for your business?

Monica Tomasso

AEO

Oct 22, 2026

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3 min read

The Weekly Firehose #35

Google is making polished marketing easier. What gives buyers, and AI, a reason to choose your business?

Monica Tomasso

Oct 13, 2026

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4 min read

Someone Googled You. AI Answered

Your next customer may meet an AI summary before they meet your business

Monica Tomasso

AEO

The Weekly Firehose, #33. AI Search is Becoming AI Action

Oct 7, 2026

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4 min read

The Weekly Firehose, #33. AI Search is Becoming AI Action

AI can recommend your business. What happens next?

Monica Tomasso

The Weekly Firehose, #32: The 95% Number Everyone Is About to Misread

Sep 29, 2026

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4 min read

The Weekly Firehose, #32: The 95% Number Everyone Is About to Misread

ChatGPT dominates AI assistant referrals. Google still dominates search. Here’s what both numbers mean for your business.

Monica Tomasso

AEO

Sep 22, 2026

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4 min read

The Weekly Fire Hose #31

AI referrals are still a sliver of website traffic. The people who click may already be ready to choose.

Monica Tomasso

The Weekly Firehose, #30: I Changed One Line. The Entire AI Shortlist Changed.

Sep 15, 2026

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3 min read

The Weekly Firehose, #30: I Changed One Line. The Entire AI Shortlist Changed.

I ran the same buyer search twice. One shift in context changed which companies made the cut and revealed how AI recommendations really work.

Monica Tomasso

The Weekly Firehose: #29 Citation Count Is Not Citation Authority

Sep 8, 2026

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3 min read

The Weekly Firehose: #29 Citation Count Is Not Citation Authority

AI answers can surface manufactured pages, weak sources, and inaccurate attribution. Here is what to measure instead.

Monica Tomasso

Sep 1, 2026

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5 min read

The Weekly Firehose #28

AI Visibility Is Becoming a Distributed Authority Problem

Monica Tomasso

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